1. It repairs the hair 2. Anti-frizz and anti-dryness effect 3. It makes hairstyling easier 4. It provides brightness to the hair 5. It protects from the heat of hair straighteners and hair dryers 6. Detangling 7. It improves the hair texture for a silky effect 8. It provides protection from external agents 9. It ensures longer hairstyles duration 10. The hair is not heavy. How to use: the product can be applied both on wet and dry hair, without rinsing.